Aviva Microsites
I spent three years working on Aviva USA's web properties. Many of these were promotional websites that had a limited lifespan.
Aviva Customer Welcome: Each new Aviva customer would get a welcome kit that directed them to this landing page for more information. I designed and coded this page.
Annuity Product Launch Site: Aviva launched a new annuity under two separate names to support different distribution channels. This one-page site used a responsive layout, and used jquery isotope to allow agents and marketers to dyamically filter a list of the marketing materials by targeted audience, approved state, withdrawal charge period and format. I designed and built what ended up being three separate versions of the site — one for each product name, and one combined page for the Sales Desk to use and have easy access to all materials. The site utilized shared content components to make updates to all versions quicker. I made the product name a dynamic variable.
Aviva Advanced Markets: The Advanced Markets team wanted an interactive tool to help agents better understand business insurance fundamentals. The desire was to allow agents to answer simple yes or no questions until they reached a point where we would display a recommendation on a course of action (along with supporting documentation for further reading). I built the page with a responsive layout and a javascript accordion, which seemed to be the simplest solution for our one-page limitation. The logic flow actually became quite a challenge to match up with the code of all the nested accordion divs. This site was my first forray into CSS3 animations. I wanted to tie in with the "animate" name of the promotion, without going overboard.
Newsletter Signup: This was a fairly simple landing page to allow people to sign up for Aviva's consumer newsletter. I created the visual design and wrote the code to fit within Aviva's standard page template. The testimonials were a dynamic slideshow and would rotate through a set of quotations. The signup form was set up so that form fields would progressively show based on the answer to certain fields. The form itself was created in EmailMe form and embedded by a coworker.
Mastering the Cash Accumulation Sale: This was an educational site for agents to help them sell a type of product that was less focused on guaranteed income. I designed and coded the page, which included embedded YouTube video, links to several PDFs and a tip section that users could click on to reveal. This site tied into an educational email campaign that shared fact sheets and tips in each email. This page was the go-to place to get them all at once.
New Rider Launch Site: This page was created as a landing page for email and trade advertising. Rather than promoting the new AAR rider, Marketing wanted to promote the combination of the product plus two riders. I created a simple graphic, and used the color green to visually indicate what was new.
New Employee Onboarding: I worked with the Human Resources team to create a site for new hires. They wanted a place where people could get information after they had accepted a position, but before they started work and would have access to Aviva's intranet.
Aviva Wellness Campaign: In 2012, the Aviva USA TV commercial centered around the Wellness for Life rider. We created this microsite for agents to help them learn more about the rider, access marketing materials they could use to generate more sales, and plan a wellness event in their community. This was one of the first sites I built using a responsive layout.
CMO Sales Expo 2011: This page was created for producers who attended Aviva's CMO Sales Expo. After the event, this is where they could go to get key takeaways from each MDRT speaker, recaps of each session, and relevant marketing materials.
Survey on Wellness 2012: A page to hold videos and insights from Aviva's Survey on Wellness. Dana Thompson created the infographic.
Survey on Wellness 2013: A page to hold videos and insights from Aviva's Survey on Wellness. I created the infographic.
InFocus microsite: This page provided information about the Advanced Markets team and the services they provided to agents.
Agent Care Microsite: The Agent Care program encouraged agents to donate items to Coventry House. They were able to order Aviva-branded donation drive kits so that they could gain more visibility at local events.